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Dexterity is a leader in Marketing & Customer Informatics (MCI). They are based out of Chennai, India and also operate out of a office in Ohio, USA. The company was looking to introduce a customised shirt that they could have employees wear on occasions as formal as conferences and that which can be used for in house company events that promote team building and celebrate milestones. A comfortable fabric and a smart design sporting a subtle company logo achieved the objective.


GMR Group is one of the fastest growing infrastructure organisations in India with interests in Airports, Energy, Highways and Urban Infrastructure. The new Rajiv Gandhi airport has been developed by GMR Hyderabad International Airport Limited (GHIAL), a joint venture company promoted by GMR Group, Malaysia Airports Holding Berhad, Government of Andhra Pradesh and Airports Authority of India as the other consortium partners.

The GMR saree for the airport was designed by the renowned company ; Ray and Keshavan who did the branding for the GMR group airport project at Hyderabad. The eye catching design incorporating the brand colours had to be incorporated in the saree and supplied in very short notice.

The highly reliable and responsive supplier base of fineyarns allowed us to develop a screen, print and send a sample saree in a matter of days which was approved by the customer. The order was executed in time to make it to the grand inauguration of the airport by the Congress party President, Sonia Gandhi on March 14 2008.